Global Hyatt Corp. and Havas' Euro RSCG Worldwide are parting due to “creative differences”, leaving the hotel chain to scout for new agency partners to handle work on a project basis, Advertising Age reports.

The split comes after a 10-month run that resulted in no new creative work.

“We couldn't get to a creative solution that worked for us”, said Amy Curtis-McIntyre, senior VP- brand communications for Hyatt.

“We've played a key role in advancing Hyatt's brand strategy globally. However, due to creative differences, we have mutually agreed to part ways”, said Euro in a statement:

The agency will nonetheless continue to do work for Hyatt on a project basis till September.

Ms. Curtis-McIntyre, who recently joined Hyatt, said the company is not seeking another agency-of-record relationship. She said it plans to engage agencies strictly on a project basis going forward and has tapped consultancy Select Resources International to help with a search.