Hyatt and Euro RSCG agreed to part ways

Global Hyatt Corp. and Havas' Euro RSCG Worldwide are parting due to “creative differences”, leaving the hotel chain to scout for new agency partners to handle work on a project basis, Advertising Age reports.

The split comes after a 10-month run that resulted in no new creative work.

“We couldn't get to a creative solution that worked for us”, said Amy Curtis-McIntyre, senior VP- brand communications for Hyatt.

“We've played a key role in advancing Hyatt's brand strategy globally. However, due to creative differences, we have mutually agreed to part ways”, said Euro in a statement:

The agency will nonetheless continue to do work for Hyatt on a project basis till September.

Ms. Curtis-McIntyre, who recently joined Hyatt, said the company is not seeking another agency-of-record relationship. She said it plans to engage agencies strictly on a project basis going forward and has tapped consultancy Select Resources International to help with a search.